PROJECT: HEALTHY ARRIVAL
Project: Healthy Arrival is a powerful initiative dedicated to raising awareness about the alarming health disparities that disproportionately affect Black and Brown communities, particularly in maternal care. Our mission is clear: we strive for Michigan to achieve zero preventable deaths and eliminate inequities in medical treatment for birthing mothers, their partners, and families. Through advocacy, education, and community engagement, we aim to create a future where every mother and family receives the highest standard of care, regardless of race or socioeconomic background. Together, we are working to ensure that every birth is a healthy and safe arrival.
01
Zero Preventable Deaths in Michigan
This PSA highlights Michigan's commitment to achieving zero preventable deaths and health disparities. It addresses the critical health inequities facing Black and Indigenous communities, especially pregnant individuals and their babies. Featuring the Advancing Healthy Births plan, it focuses on equity in reproductive health, healthy babies, safe sleep practices, and mental well-being. The PSA calls for collective action to ensure every birthing person and infant has the opportunity to thrive.
02
Join The Mission for Heathy Births
This energetic and impactful PSA from Project Healthy Arrival calls on Michigan residents to join the mission for healthier births. With a focus on eliminating preventable deaths and health disparities, the message highlights the ongoing challenges faced by Black and Indigenous mothers and babies. The PSA encourages community involvement in breaking barriers to ensure every birth is a joyous occasion. Powered by key grants, the PSA urges listeners to visit the Michigan government website for more information on the Advancing Healthy Births initiative. Together, we can make a difference for healthier futures!
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Tackling Racial & Social Inequities
WVTC Detroit’s Project: Healthy Birth is dedicated to addressing the barriers to care faced by Black women and birthing individuals in Michigan, regardless of income or education. Every year, preventable maternal deaths impact too many families, but through this initiative, we aim to improve birth outcomes, reduce maternal deaths, and tackle racial and social inequities. By listening to Michigan families and working towards zero preventable deaths and health disparities, we can ensure every child gets a healthy start. Join us in this vital mission to create a healthier future for all families.
04
Project: Safe Sleeping
The Safe Sleep PSA is part of WVTC Detroit’s Project: Healthy Arrival initiative, powered by the Southeast Michigan Perinatal Quality Improvement Coalition. This 60-second public service announcement educates families on the importance of creating a safe sleep environment for babies to prevent sleep-related deaths, which disproportionately impact Black and Brown communities. By promoting the “ABCs” of safe sleep — Alone, on their Back, in a Crib — the PSA supports Michigan’s goal of achieving zero preventable infant deaths and eliminating health disparities. Through awareness, advocacy, and education, we’re working to ensure every baby has a healthy and safe start.